Google-Cloud-Platform - Tidal https://tidalcloud.com/tags/google-cloud-platform/ Tidal Cloud is built for companies migrating to the cloud. Our collaborative, application-centric approach allows you to discover, assess, plan, and manage your migration with actionable insights to transform your applications and support your business goals. en-us © 2026 Tidal SW Inc. All rights reserved. Sat, 01 Aug 2026 13:28:54 +0000info@tidalcloud.com (Tidal)info@tidalcloud.com (Tidal) Why You Don’t Need a Cloud Strategy Right Now https://tidalcloud.com/blog/why-you-dont-need-a-cloud-strategy-right-now/ Fri, 24 Aug 2018 10:53:54 +0000 https://tidalcloud.com/blog/why-you-dont-need-a-cloud-strategy-right-now/blogcloud-computingapplication-assessmentazuregoogle-cloud-platformawsWhy You Don’t Need a Cloud Strategy Right Now “The last thing IBM needs right now is a vision.” famous words uttered by Lou Gerstner before he proceeded to save IBM from imminent demise. (Who says Elephants can’t Dance.) Why did Lou say something so utterly counter-intuitive? It was because he didn’t have enough information at that time to form a strategy. He spent the next year gathering knowledge from customers, employees, and suppliers to identify what made IBM great. Then he created the strategy to reinforce the notion that IBM’s strength came from its ability to craft and deliver multi-national, complex solutions and support these solutions once delivered. The strategy was supported by the creation of two divisions, services, and software. The value proposition (and margins) rescued IBM. Why You Don’t Need a Cloud Strategy Right Now “The last thing IBM needs right now is a vision.” famous words uttered by Lou Gerstner before he proceeded to save IBM from imminent demise. (Who says Elephants can’t Dance.) Why did Lou say something so utterly counter-intuitive? It was because he didn’t have enough information at that time to form a strategy. He spent the next year gathering knowledge from customers, employees, and suppliers to identify what made IBM great. Then he created the strategy to reinforce the notion that IBM’s strength came from its ability to craft and deliver multi-national, complex solutions and support these solutions once delivered. The strategy was supported by the creation of two divisions, services, and software. The value proposition (and margins) rescued IBM.

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